My very first memories, my current job, most of the happiest
times in my life, are all connected by one thing. I say thing because he
isn't a person or even real, but Mickey Mouse, has always been a huge part of
my world. My relationship with the Big Cheese will never be fully
understood by some. Most Disney fans can relate with nostalgia, their own
personal stories, or a fandom unknown to anyone but themselves. Mickey
finds his way into my blog pretty often. Whether I'm reviewing something
from the parks, talking about my co-workers from the store, or even hidden
Mickey's popping up in my photos, but now he gets to be the star. With
Mickey's 90th birthday coming, the Walt Disney Company has gone all out to
celebrate. Collaborating with high fashion names, they are putting the
cartoon celebrity on apparel, jewelry, and shoes. He even has his own Pop
Art show in New York this month. Within
the Disney Stores, each month since January, a limited edition plush, mug, and
pin, have been offered with a different era reflecting Mickey's career. I no longer collect all things Mickey, but I
love the designs and concepts that are constantly being updated to match trends
and conjure those magical moments and feelings that only Mickey can give
people. As his birthday draws near, I am captured by one special release
during this celebration. Joffrey's, Disney's official specialty coffee
supplier since {their first kiosk was installed at Typhoon Lagoon [water park]
in the Walt Disney World resort in} 1995, has created a special blend for the occasion; Mickey’s
90th Anniversary Blend, and it is as classic as the mouse himself.
The Joffrey’s company was started in 1984 in Tampa,
Florida. By the turn of the century,
Joffrey’s was offering over 100 different varieties of coffee and tea. The specialty blends created for the Disney
Parks are named after some of the hotels and restaurants of Disneyland,
California Adventure, the Disney Vacation Club, and Walt Disney World, and are
also offered in the same individual pod style found in the resorts rooms.
Oh Boy! Coffee!
In previous blogs I have reviewed some of the machine brewed
Joffrey’s coffee sold at Disneyland and prefer it over the only other option
available at the parks, the dreaded burnt Starbucks. I tried to wait and see if the 90th
Anniversary Blend would become available at the parks but got impatient and
ordered online. It was delivered
lightning quick which I was glad for as shipping was almost equal to the price
of the one bag of coffee I was getting.
The packaging grabbed my attention.
Whimsical and covered in tiny Mickey faces from the last 9 decades, it
made my nostalgic heart flutter. As for
the coffee itself, it was a medium roast with a sliver of a sharp spice finish,
making it a perfect cold morning combatant.
Now if it is considered Mickey’s birthday, why call it an
Anniversary Blend? In all reality, which
can be seriously bent when debating animated rodents, November 18, 1928 was
actually the debut of the black and white animated short Steamboat Willie at
Universal’s Colony Theater in New York City (Now known as The Broadway Theater). This would also be Minnie Mouse’s debut appearance
as well. Two shorts were made prior to
Steamboat Willie but both were not approved for public viewing as this was and the
cartoon about Mickey vs. Captain Pete premiered before Gangwar for two
weeks. It was the first correctly synchronized
sound, character, and musical score, and the first fully created in post-production,
using a click track. The click track
allowed all the animation and sounds to line up seamlessly, thus creating such
rave reviews three days later in a Variety article that it was easy to see Walt
and his studios had just created a star.
Mickey’s actual cartoon design was left to Walt’s trusted friend and
animator Ub Iwerks. Walt and Ub had a
wonderful partnership from 1919 to the 1930’s that ended as Ub wanted to head
his own studio and would fight Walt for the rights to his characters designs,
thus crumbling trust and causing financial woes. To answer our question, Anniversary
Blend rolls off the tongue better than Debut Blend, I suppose.
A few fun facts about my long tailed hero:
Walt originally wanted to call him Mortimer Mouse but he
changed it when his beloved wife, Lillian, said to call him Mickey.
In the 1930’s, a Mickey Mouse comic strip debuted and it ran
for 45 years.
Mickey is the first cartoon character to get a star on the
Hollywood Walk of Fame (on his 50th birthday, 1978). (Donald Trump being the most recent)
Disney gave Mickey the iconic white gloves to contrast his
black hands from his black body but the gloves did not appear until The Opry
House in March of 1929. The gloves
influenced later Disney and non-Disney characters like in Bugs Bunny’s design. Now
go double check all Steamboat Willie merchandise to make sure Mickey is sans
gloves.
Mickey’s first words came in the short, Karnival Kid in
1929, as he is a vendor yelling, “Hot dogs! Hot dogs!” to sell his dancing,
barking bunned deli meat. In those days
everything became anthropomorphized.
In 1932, Mickey was nominated for an Academy Award for
Mickey’s Orphan’s (1931) and Walt was given an honorary Academy Award for his
success with Mickey Mouse.
The first Mickey watches were sold by the Ingersoll Watch
Company in 1933 and has long been in the same style, with Mickey’s arms being
the watch hands used to tell time.
By 1934, Mickey merchandise earned $600,000 a year. Almost the same amount spent by my dad by the
mid 1990’s.
In 90 years, Mickey has done a lot and is one of the most
recognizable icons in the world.
However, to me, Mickey is more than a corporate mascot. Mickey is a part of my everyday life. For every granule of Anniversary Blend
coffee, I have a warm-hearted memory or story to tell about Mickey. I want to share a few just so my readers can
see how he is symbolic for all that is good in my life. (Tissue Warning)
When I was 3, my parents threw me a Mickey birthday party at
our home in North Hollywood. In the tiny
kitchen, pre-Little One time, my family, cousins and all, gathered around a
homemade Mickey Mouse head cake. It is
my first and earliest memory. After
that, I started to “collect” Mickey memorabilia. At that young age, I cleared an area in the
bedroom I shared with my older sister, gathered all my toys that had Mickey on
it, and brought my parents in to show off my collection. My dad has always been the biggest donor to
this obsession of mine, finding me rare and unique pieces. It has been a never ending bonding tool for him
and me. When my parents split up when I was
11, I grabbed a handful of toys, blankets, and the clothes I wore on my
back. With me was my purple belt with
Anniversary Mickey buckle. Those toys
and that buckle were my only connection to my dad in the time we didn’t see
him. When we would visit, he made sure
my Mickey sheets and blankets were clean so it felt like home even in the lack
of hearth. Taking us to Disneyland was a
great joy of his and even when money was tight, he made sacrifices to get us
there. To this day, every holiday and
birthday card from him is Mickey in one form or another. I
cherish every one of them.
One of the most romantic gestures I remember was in the late
90’s, my boyfriend at the time, reached out to my dad to find a perfect
Christmas present for me. I didn’t know
until after receiving my present, that my dad picked him up and they had gone
shopping together to find something. The
gift was a Mickey plush with a Santa hat and I loved it, but more loved that
these two important men in my life made a day bonding together in the sake of
making me happy.
In Kindergarten, they expect you to choose a career path and
share with the class.
At 5, I knew I wanted
to grow up and become a Disney animator.
By 6, I knew that art talent was not in my future but I kept the goal of
working for the Disney Company.
After
many attempts to get hired from the age of 16, I put that dream on hold and was
finally able to make it a possibility in 2006.
In October of that year, I was hired by the Disney Stores where I still
currently work.
However, the realization
of the achieved goal came about 3 weeks after my hire date.
On my very first paycheck, in the upper
corner with the business return address was the mouse who started it all.
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A few of the more recent pieces from my collection. |
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A collection original piece. Mickey's hands no longer move but the clock still plays "It's A Small World" when wound up.
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More original pieces. The big mug is missing it's red straw but that A.M. radio still works. |
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More original pieces. Mickey Trapeze still flips around when the two white buttons are squeezed (1980's copyright on bottom). Tall Mickey is the bank I put all my birthday money in as a kid. Middle Mickey is a squeaky toy I used to annoy my sisters with. And that is my still working wind up Mickey watch. My older sister and I got them as Christmas presents in 1984. She got the one with the red band. |